We all rely on Google Search almost every day, whether it’s to find a restaurant, check the weather, or solve an urgent problem. But have you ever wondered how Google works and how your business can show up in search results when someone needs your services? For tradesmen and home service businesses, being visible in Google search results is crucial to getting found by local customers.
Let’s break this down using a real-life example: A homeowner in Epsom has a leaking pipe and urgently needs a plumber. They type “emergency plumbers in Epsom” into Google. What they see is a Google search results page listing various businesses they can contact. But not all businesses appear in the same place. Below, we’ll explain the different sections of Google search results and how you can make sure your business gets seen.
1. Google Verified Sponsored Listings
At the very top of the search results, you may notice businesses with the “Google Guaranteed” badge. These are paid ads, and they’re often the first thing users see. For tradesmen, this is an excellent opportunity to stand out as a trusted service provider.
What is the Google Guaranteed?
The Google Guaranteed is a programme that allows verified businesses to advertise in a prominent position above the regular search results. To qualify, your business must meet the following requirements:
- Pass Google’s background checks.
- Have a valid business licence and insurance.
- Be a registered provider in your category.
When customers see the Google Guaranteed badge, it reassures them that your business is reliable and vetted. For tradesmen like plumbers or electricians, this is especially valuable because it instils trust during urgent situations.
2. The Google Maps “Local Pack”
Below the sponsored listings, you’ll often find the Google Maps section, commonly known as the “Local Pack.” This section typically highlights three businesses located near the user’s search area. These businesses appear on a map and include important details such as:
- Customer review stars (e.g., 4.8 out of 5 based on 100 reviews).
- Years in business, which signals experience and reliability.
- Telephone number for quick contact.
- Opening hours, especially useful for 24/7 emergency services.
Why is the Local Pack important?
The Google Local Pack is a prime spot for any tradesman or home service business to appear because it gets between 44-61% of all clicks on a local search results page. If your plumbing business offers 24-hour emergency service in Epsom, being listed in the Local Pack ensures that homeowners in need can immediately see your availability and contact you without scrolling further.
3. Organic Search Results
Beneath the Local Pack, the organic search results display websites that rank naturally based on Google’s ranking algorithm. Unlike the paid ads or Local Pack, these listings are determined by the relevance and quality of your website.
How to rank in organic results:
- Content Quality: Create valuable, informative content tailored to your customers’ needs. For example, a blog post like “What to Do When You Have a Burst Pipe” could attract homeowners searching for solutions.
- SEO Optimisation: Use relevant keywords, like “emergency plumbers in Epsom,” throughout your website. Don’t forget to optimise your meta descriptions and page titles for search engines.
- Backlink Strategies: Build credibility by getting backlinks from trusted websites, such as local directories or industry blogs.
Some search results also include featured snippets, which are concise answers displayed at the top of the organic section. For instance, if someone searches “How to fix a leaking pipe,” Google might display a snippet from your blog explaining the steps. This can boost your visibility and establish your business as an authority in your field.
If you have any questions or need help improving your business’s visibility in Google Search results, get in touch with us today. We’re here to help tradesmen and home service businesses succeed online!
