Your website is getting visits. Your Google Business Profile has a few decent reviews. But the phone isn't ringing the way it should, and you're not sure whether to fix the website, spend more on ads, or do something else entirely. Conversion rate optimisation (CRO) is the process of improving how many website visitors take a specific action, such as calling, enquiring, or booking, without...
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Welcome to the Local Heroes blog, your go-to resource for educational articles on SEO and digital marketing, tailored specifically for self-employed tradesmen and home service companies.
For most trades businesses in Surrey and Buckinghamshire generating over £70k a year, doing your own content marketing is the slower route to the same destination. It works under specific conditions. Most owner-operators don't meet all of them consistently. If your competitors are already outranking you and your enquiry volume isn't where it needs to be, the gap closes faster with structured...
Your website is either generating enquiries or it isn't. For most tradesmen running a site built on Wix, Squarespace, or a similar platform, it's quietly doing the latter. That's not always the platform's fault on its own. The real problem is that website builders were never designed to solve what trades businesses actually need: reliable visibility in local search at the exact moment someone...
Your competitors are showing up in ChatGPT answers, Google AI Overviews, and the local pack simultaneously. You're getting traffic from one channel, maybe two, and wondering why the phone isn't ringing the way it used to. Answer Engine Optimisation (AEO) is the practice of structuring your online presence so that AI-powered search tools, including ChatGPT, Google's AI Overviews, and Gemini,...
Most tradesmen don't lose work because they're bad at their job—they lose it because someone else showed up first in search results. Here's what you need to know. 🔍
Most marketing advice doesn't work for trades businesses. See how Local Heroes Agency gets plumbers and heating engineers the local customers they need—this week, not eventually.
Stop wasting money on SEO that doesn't work. See what *actually* realistic results look like for tradesmen in Surrey & Buckinghamshire 👇
Should your trade business invest in digital marketing or go solo? Honest tradeoff analysis for Surrey & Buckinghamshire contractors.
We all know having a website for your trade business is essential. But did you know not all websites are created equal! Many tradesmen invest in websites that look great but fail to convert visitors into actual customers. A well-designed site should do more than just look good—it should generate enquiries, phone calls, and new business. Yet so many tradesmen's websites fail to do this! This is...
For tradesmen, word-of-mouth has always been one of the most effective ways to get new customers. Google reviews is the online version of word-of-mouth recommendations. Whether you’re a plumber, electrician, roofer, or builder, having a strong collection of Google reviews can help you attract more customers, build trust, and improve your online visibility. In this article, we’ll explore why...
In today’s competitive market, trust is everything for tradesmen. Whether you’re a plumber, electrician, builder, or roofer, potential customers want to know they’re hiring a reputable professional. One of the best ways to build credibility and increase visibility in local search results is by obtaining the Google Guarantee. Learn more...
This article explains the importance of a Google Business Profile for tradesmen, including plumbers, electricians, and builders. Learn how it helps increase visibility in Google Search and Maps, attract more local customers, showcase reviews, and improve rankings. Discover the key benefits and why every trades business should optimise their profile for success.