Get Found in Google, ChatGPT & AI Search
Do you run a home service business such as roofing, plumbing, or building? Want more leads online?
At Local Heroes Agency, we take local businesses from zero to hero with proven Local SEO, Google Business Profile optimisation, and Answer Engine Optimisation (AEO) strategies that help you get found by both Google and AI-powered search tools.
Optimise to be recommended by AI
Boost local Google rankings and visibility
Attract more leads and grow your business
No long-term contracts, cancel anytime
Transparent monthly reports with real results
Take Your Business from Zero to Hero with Local Heroes
If you run a local service business and want more customers finding you online, you’ve come to the right place. Welcome to Local Heroes.
We help plumbers, electricians, roofers, heating engineers, landscapers, and other local businesses get found by the people actively searching for their services.
But search is changing.
It’s no longer just about ranking on Google. Today’s customers are searching through Google Maps, Google AI Overviews, ChatGPT, Gemini, and other AI-powered search platforms. If your business isn’t showing up where customers are looking, you’re missing out on valuable enquiries.
That’s where our Zero to Hero system comes in.
We’ve combined Local SEO, Google Business Profile management, and our powerful new Answer Engine Optimisation service to help businesses dominate local search and increase visibility across both Google and AI-powered answer engines.
Using advanced AI technology, we connect directly to your website and continuously optimise it to improve rankings, increase visibility, and help AI systems better understand and recommend your business.
The results speak for themselves.
Tony from Keystone Comfort Solutions now ranks at the top of Google for key boiler installation and repair searches. We’ve also helped The Chimney Experts go from zero to hero, generating more than 30 qualified leads every month from local search.
Our monthly growth system includes Google Business Profile optimisation, local SEO, citation management, AI search optimisation, content improvements, and transparent reporting so you can clearly see the results. Watch our case study videos
The businesses that embrace AI search today will be the ones dominating their markets tomorrow.
Ready to become your area’s next Local Hero? Book your free visibility audit today and discover how we can help your business get found in Google, Google Maps, ChatGPT, Gemini, and beyond.
Case Studies
Reviews
"Their marketing service is fantastic!"
"Receiving over 25 leads every month"
"Got me ranking 2nd in Google"
“Local Heroes got me ranking 2nd in Google for my roofing services, and I’m already starting to be found in other local areas as well. Their work has made a huge difference for my business, and I’m excited to see even more growth!”
"Brings in a ton of enquiries every month"
"I’m excited for what’s next"
“Local Heroes got me ranking in the top 3 for emergency electrician services in Guildford, and it didn’t take long—just a couple of months! Now they’re helping me expand into surrounding areas to increase my reach. I’m excited for what’s next—hoping for even greater things!”
"Keep up the great work guys"
“Matt & Murray from Local Heroes have my business ranking at the top of Google for the areas I operate my removal service in! What they have done for my business has been fantastic, and it’s made a huge impact on the number of enquiries I’m receiving. Keep up the great work guys.”
"The results speak for themselves!"
“Local Heroes have been working with me for over a year, and they’ve helped get my removals business to the top of Google search results for the areas I serve. Their ongoing support has been invaluable, and the results speak for themselves!”
"The results speak for themselves!"
“Matt & Murray have only been working with me for a couple of months, and I’m already starting to rank really well across Surrey. This has led to more enquiries coming from my website and I’m excited to see even more progress as they keep doing their magic!”
You can also read our reviews on TrustPilot
Pricing
SEO, AEO & GBP Optimisation
Get started with the complete AI Optimisation System for your business
Starting from
£1000*
Per month +VAT
What’s included in your monthly AEO & SEO package:
- Audit So we can check what AEO blockers are in place and what SEO fixes need to be done to the website.
- Our System Connected and Fixes Deployed – A simple line of javascript is added to your site so our system can connect and fix years of technical errors that have been holding your ranking back.
- Conversion Rate Optimisation – Every page is optimised to attract real buyers who are already searching for what you offer.
- Google Business Profile Optimisation & Management included – See package details on right/below
- Content Creation –Content is created to fill expertise gaps and as rankings climb and traffic compounds, your lead flow grows month after month.
- Monthly Reporting – Stay informed with clear, detailed reports tracking your progress and key improvements.
- No Contract – You’re free to cancel anytime – though we’re confident you’ll stick around once you see the results!
Ready to join the ranks of successful local tradesmen? Let’s get started and take your business from zero to hero!
Not ready for AI yet?
Kick things off with our Google Business Profile Optimisation & Management package
Starting from
£250*
Per month +VAT
What’s included in your monthly Google Business Profile Optimisation package:
- Profile Optimisation – Check your Google Business Profile is filled out and optimised.
- Image Updates Regular posting of images so Google can see consistent activity on the profile.
- Content Creation – Regular creation of posts so Google can see consistent activity on the profile.
- Customer Review Acquisition – We will help you build trust by collecting & replying to valuable Google reviews from satisfied customers. So Google and potential customers can see a steady flow of reviews being left and responded to on the profile.
- Monthly Reporting – Stay informed with clear, detailed reports tracking the visibility of you profile across the local area in the Google Map.
- No Contract – You’re free to cancel anytime—though we’re confident you’ll stick around once you see the results!
Ready to join the ranks of successful local tradesmen? Let’s get started and take your business from zero to hero!
Frequently Asked Questions
How long before I start seeing results?
AEO & SEO is an ongoing process, but you can expect to see improvements in your visibility & rankings within the first couple of months. Results will continue to build over time as we optimise your site and increase its visibility.
*What is the price range for your services?
Our monthly pricing ranges from £250+VAT for our Google Business Profile Management Service to £1000+VAT and upwards for The Complete AI Optimisation System . We tailor our services to fit your business needs and competition level to deliver the best possible results within your budget.
If my website is not very good, can you build a better one?
Absolutely! During our audit, we will assess the design of your website, and if we find that it isn’t optimised for conversions, we’ll recommend a redesign to enhance its effectiveness. A site that doesn’t encourage visitors to take action can hold back your lead generation efforts. By improving design elements focused on conversion optimisation, we’ll increase the likelihood that visitors to your website will reach out and contact you. Our goal is to ensure that every aspect of your site works towards turning visitors into customers, maximising the return on your online presence.
Can you also host my website?
Yes, we can provide website hosting services to ensure your site is fast, secure, and running smoothly at all times.
How do you track the success of the SEO campaign?
We provide detailed monthly reports that track key metrics like keyword rankings, website traffic, and conversions. These reports will show you exactly how your website is improving over time.
Do you offer logo design and website design services?
Absolutely! Along with our digital marketing services, we can help you with logo design to create a professional and memorable brand identity. We also specialise in website design, building fast, user-friendly websites that are optimised to convert visitors into customers. Whether you’re starting from scratch or need to refresh your existing branding and site, we’ve got you covered!
What types of tradesmen can benefit from your SEO services?
Our SEO service is designed to help all types of tradesmen increase their online visibility and generate more leads (though it can also be used for other industries). Whether you’re a construction company, builder, roofer, plumbers, electrician, carpenter, landscaper, painter and decorator, tiler, plasterer, HVAC technician, flooring specialist, bricklayer, welder, scaffolder, stonemason, handyman, fencing contractor, drainage specialist, or general contractor, our expert SEO strategies can help you rank higher on Google, attract more local customers, and grow your business. No matter your trade, if you rely on local clients, our AEO & EO services can give you the competitive edge you need!
What makes your marketing service different from others?
We provide a flexible, no-contract service, meaning you can cancel at any time. Unlike some agencies, we actually do the work and focus on getting real results—improving your rankings and generating more leads for your business. Plus, we offer transparent, monthly reports so you can track your progress. We are also UK-based, located in Epsom, Surrey, and are available to meet with our clients to provide a more personal, hands-on approach to helping your business grow.
Can you help me with my Google My Business profile?
Yes! We specialise in optimising your Google My Business profile to boost your visibility in local search results and map rankings, which can help you attract more customers in your area.
Can you help with Google Adwords & Facebook Ads
Yes, we do! Alongside optimising your website for lead generation, we provide comprehensive Google Ads and Facebook Ads management services. We create targeted campaigns to help you reach the right audience and drive high-quality traffic to your site.
Do I need to provide content, or do you handle that?
We handle all aspects of content creation, including writing blog posts and updating your website with new projects. We also share this content on your social media platforms to keep your online presence active and engaging.
How many keywords will you target for my business?
We conduct thorough keyword research to identify the most relevant keywords for your business. Depending on your industry and goals, we’ll target the keywords that are most likely to drive traffic and conversions for your local area.
Can you help with printed marketing materials?
Yes! In addition to our digital marketing services, we can also help with design and printing for a variety of printed marketing materials. Whether you need flyers, adverts, business cards, or stationery, we will create eye-catching designs that represent your brand and help you stand out. We’ll handle everything from the initial design to the final print, ensuring your materials are professional and impactful.
How do I get started with SEO for my trades business?
Getting started is easy! Request a free SEO audit, and we’ll analyze your website, identify areas for improvement, and create a strategy to help you generate more leads and grow your business.
About
At Local Heroes, we’re all about turning local businesses into digital champions. Based in Epsom, Surrey, we’ve spent over 15 years helping over 300 business owners across Surrey and Greater London thrive online. From crafting stellar websites to mastering SEO and boosting Google rankings, our mission is simple: to help you get found, grow, and succeed. We bring passion, creativity, and a sprinkle of digital wizardry to everything we do!
Matt is the strategist and visionary of Local Heroes, always full of ideas to make your business shine online. With a knack for turning complex marketing jargon into clear, actionable plans, he keeps things approachable and fun. When he’s not dreaming up the next big thing for your online presence, you’ll probably find him with a coffee in hand, cat on lap, dissappearing down a digital rabbit hole!
Murray is the tech guru and creative mastermind who makes the magic happen behind the scenes. Whether it’s designing a site that wows or fine-tuning your digital presence, he’s all about the details. His friendly approach and eye for innovation make working with him a breeze. When he’s not immersed in all things tech, you’ll find him wondering around fields with metal detector in hand or strolling the Surrey Hills with his dog Woody.
Lets get started!
Simply fill out our form with details about your business, the services you want to rank for, and the locations you serve.
We’ll then conduct an in-depth audit, including keyword research, competitor analysis, and an assessment of your current online presence. Once complete, we’ll get back to you with tailored insights to see if we’re a good fit and how we can help you achieve better results.
Request your free audit today and let us take your business from Zero to Hero.
Academy
Welcome to the Local Heroes Academy, your go-to resource for educational articles on SEO and digital marketing, tailored specifically for self-employed tradesmen and home service companies.
We all know having a website for your trade business is essential. But did you know not all websites are created equal! Many tradesmen invest in websites that look great but fail to convert visitors into actual customers. A well-designed site should do more than just look good—it should generate enquiries, phone calls, and new business. Yet so many tradesmen’s websites fail to do this! This is…
For tradesmen, word-of-mouth has always been one of the most effective ways to get new customers. Google reviews is the online version of word-of-mouth recommendations. Whether you’re a plumber, electrician, roofer, or builder, having a strong collection of Google reviews can help you attract more customers, build trust, and improve your online visibility. In this article, we’ll explore why…
